Coverart for item
The Resource Becoming Facebook : the 10 challenges that defined the company disrupting the world, Mike Hoefflinger

Becoming Facebook : the 10 challenges that defined the company disrupting the world, Mike Hoefflinger

Label
Becoming Facebook : the 10 challenges that defined the company disrupting the world
Title
Becoming Facebook
Title remainder
the 10 challenges that defined the company disrupting the world
Statement of responsibility
Mike Hoefflinger
Title variation
Becoming Facebook
Title variation remainder
the 10 challenges that defined the company thats disrupting the world
Creator
Author
Subject
Genre
Language
eng
Summary
"Facebook's founding is legend. In a Harvard dorm, Mark Zuckerberg invented a new way to connect with friends and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness." -- Provided by publisher
Summary
A Facebook insider presents a coming-of-age story of the tech giant filled with insights and anecdotes that track the company's development, uncovering lessons learned on its way to greatness
http://library.link/vocab/ext/novelist/bookUI
10565369
Cataloging source
DLC
Dewey number
302.30285
Illustrations
illustrations
Index
index present
LC call number
HM743.F33
LC item number
H64 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the 10 challenges that defined the company that's disrupting the world
Label
Becoming Facebook : the 10 challenges that defined the company disrupting the world, Mike Hoefflinger
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 227-229) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pt. I. Setting the scene. The bell tolls : half the company it used to be -- Finding your inner Zuck : everything at Facebook starts with Mark Zuckerberg, but it doesn't end there -- pt. II. Challenges on the road from also-ran and Juggernaut. How Facebook turned down 1 billion -- How Facebook became your lens on the world -- How Facebook grows...and grows -- How Facebook built a 10 billion business in three years -- How Facebook goes fast -- How Facebook beat Google -- How Facebook became more than Facebook -- How Facebook plays the long game -- How Facebook wins the talent wars -- How Facebook became the biggest of the the big -- pt. III. The future. Messaging becomes the medium : two more giant apps and an artificial intelligence based on trillions of pieces of data -- Connecting the next billion people : the most questionable business decision for the best reasons -- "Transporting" a billion of us with VR and AR : building the last screen -- What if Facebook "wins"? reknitting the Pangea of the mind -- pt. IV. Parting thoughts. Failure isn't : Facebook doesn't always hit it out of the park, and that's a good thing -- Nothing lasts forever? no technology company is immune to disruption
Control code
21115344
Dimensions
24 cm
Extent
x, 244 pages
Isbn
9780814437964
Lccn
2016044188
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
40027275947
Other physical details
illustrations;
Specific material designation
regular print
System control number
  • (OCoLC)ocn959034527
  • (OCoLC)959034527
Label
Becoming Facebook : the 10 challenges that defined the company disrupting the world, Mike Hoefflinger
Publication
Bibliography note
Includes bibliographical references (pages 227-229) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pt. I. Setting the scene. The bell tolls : half the company it used to be -- Finding your inner Zuck : everything at Facebook starts with Mark Zuckerberg, but it doesn't end there -- pt. II. Challenges on the road from also-ran and Juggernaut. How Facebook turned down 1 billion -- How Facebook became your lens on the world -- How Facebook grows...and grows -- How Facebook built a 10 billion business in three years -- How Facebook goes fast -- How Facebook beat Google -- How Facebook became more than Facebook -- How Facebook plays the long game -- How Facebook wins the talent wars -- How Facebook became the biggest of the the big -- pt. III. The future. Messaging becomes the medium : two more giant apps and an artificial intelligence based on trillions of pieces of data -- Connecting the next billion people : the most questionable business decision for the best reasons -- "Transporting" a billion of us with VR and AR : building the last screen -- What if Facebook "wins"? reknitting the Pangea of the mind -- pt. IV. Parting thoughts. Failure isn't : Facebook doesn't always hit it out of the park, and that's a good thing -- Nothing lasts forever? no technology company is immune to disruption
Control code
21115344
Dimensions
24 cm
Extent
x, 244 pages
Isbn
9780814437964
Lccn
2016044188
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
40027275947
Other physical details
illustrations;
Specific material designation
regular print
System control number
  • (OCoLC)ocn959034527
  • (OCoLC)959034527

Library Locations

    • West Lafayette Public LibraryBorrow it
      208 W. Columbia St., West Lafayette, IN, 47906, US
      40.424997 -86.907093

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